Identify, Convert, Profit - Using Internet Marketing and Website Development

Search Engine Optimization

Stand out from the rest of the crowd by being found easily in the search engines. Experience has proven that visitors from natural means tend to convert at a higher rate than paid visitors. SEO practices include:

Review of your site content and/or structure
Technical advice on website development
Content development
Keyword research
Link building

Pay-Per-Click Marketing

Pay for visitors from search engines, advertising networks and content websites, including blogs, MySpace and Gmail. Bid only on keyword phrases relevant to your target market. Advantages include:

Site-targeted advertising for both text and banner ads
Local, national, and international distribution
Immediate results
Help you build brand awareness
Pay only for interested customers who actually visit your website

Web Analytics

Web analytics gives you the information that you need to improve your website's return on investment, increase conversions and make more money. Web analytic information includes:

How people found your website
Track visitors through your website
Know the keywords that referred your visitors
Find who your biggest traffic drivers are (other referring websites)
Top landing pages that lead to increased conversions

Social and Viral Marketing

Social marketing consists of using professional networking websites to help build brand awareness and build a following of loyal supporters. Viral marketing is a more in-depth, time-intensive method of driving people to your website.

Social marketing includes: LinkedIn, Facebook, MySpace and YouTube
Viral marketing includes: Delicious, Digg and Technorati
Brand awareness and loyal supporters drive traffic and support
This level of effort requires dedication and time; however,
The rewards can be immeasurable with this type of marketing

Press Releases and Public Relations

Using press releases as an effective tool for online reputation management is something that companies have often overlooked. When something negative happens or is said about your company, don't just try to sweep it under the rug.

Own up to the problem
Talk about how you worked to resolve the issue
Document the steps you took to right the wrong
Don't be afraid!
Remember, there is no such thing as bad publicity

Website and Application Development

We can give you the plans you need to increase the profit from your website but what good would that do without being able to implement the plans? Our website development team is well-experienced with the special needs of Internet marketing development.

Experienced in: PHP, ColdFusion, Classic ASP, ASP.NET
All websites built to be managed using a content management system
Custom web applications are one of our specialities
We build the apps that other marketing companies use for their clients
We provide hosting and email services recommendations as well